The first priority is sun protection, and active cooling systems, such as air conditioning, should only be used if necessary.

With the arrival of the summer solstice on June 21, solar shading is an essential tool for improving comfort, reducing energy consumption, and constructing buildings that are resilient to climate change.

As heat waves become more frequent and intense around the world, the number of air conditioners in Europe is projected to rise to 275 million by 2050, according to a study by the International Energy Agency.

The additional energy required for indoor cooling results in higher CO2 emissions into the atmosphere. At a time of rising energy prices, this also means higher costs for households, businesses, and organizations.

But there is another solution. Shading is a sustainable measure that helps reduce—or even eliminate—the need for active cooling measures, which helps us stay comfortable during the summer heat.

Using shade to stay cool during the summer months isn't a new idea—it's been around for hundreds of years!

Modern, innovative materials, combined with smart shading technologies, maximize the effectiveness of blinds, curtains, and awnings.

How does sunscreen make a difference?

It blocks up to 90% of the heat from entering the building thanks to the exterior sunshade system.
Studies show that indoor temperatures drop by between 4 °C and 10 °C with automated sun protection during a heat wave.*
It promotes better sleep, a key factor in recovery, cognitive performance, and overall health.
It eliminates annoying glare that can cause headaches and eye strain.

Global Shading Day is an awareness event held every year on March 21, during which experts offer advice and insights on the benefits of shading throughout all seasons.

“Record-breaking summer temperaturesand longer droughts, with days when temperatures exceed 35 °C, are becoming increasingly common. Regions such as southern Europe are facing critical levels of heat stress. Shading—and, above all, exterior shading—prevents the sun’s heat from penetrating our homes, workplaces, and public spaces during the summer months. This means we can reduce our reliance on air conditioning and save energy. It means we can feel cooler, healthier, and happier during the summer months.”

Anders Hall · President of the European Solar Shading Organization, which coordinates Global Shading Day

To learn more, visit globalshadingday.com